CEDA

Article by: Annie Leibel

CEDA team member, Annie Leibel, who serves the City of Winnebago, MN, recently worked with Winnebago’s EDA to gather community input to help shape their future goals.

First, Leibel compiled a series of questions to survey the business community. The questions focused on workforce availability, business climate, and future plans. To increase responses, Leibel personally visited each business to distribute the survey. By personally distributing the surveys, Leibel was able to form a stronger relationship with the businesses and get a 37% response rate. The survey responses indicated several businesses were interested in expanding both their physical location and number of employees. These surveys will help guide Leibel and the EDA over the next year.

Once the business survey was complete, Leibel created a community survey to gather input from residents. The survey was sent via mail, along with the City’s first community newsletter to each residential address in Winnebago. The survey included questions about quality of life, city communication, and potential new offerings. The survey was then promoted on the City’s Social Media, and additional paper copies were available at City Hall. Both the newsletter and the survey were met with positive results. Residents were happy to be able to share their input, and appreciated the newsletter with important City information. Overall, residents rated their quality of life as good to excellent. The City also learned that many residents prefer to receive updates via a newsletter, as opposed to social media. Beginning in 2020, the City is planning to send out a newsletter at least twice per year to share current events, safety reminders, and important notices with residents.

Leibel will use the feedback from the business survey and community survey to guide the Winnebago EDA’s work in the future. The surveys have already led to stronger relationships with business owners, and residents have renewed optimism in the work of the EDA.

Article by: Joya Stetson

CEDA team member Joya Stetson, who serves the City of Stewartville, MN, recently worked with the City’s EDA to commission the creation of some inspirational community marketing videos. These videos, which were all produced by the company HH Solutions, were designed to personify living and working in the City.

Three total videos were created: one short video on living in Stewartville, one short video on working in Stewartville and a longer, combined production that incorporated both living and working in the City. The videos were all centered around interviews with local residents and businesses who recounted their gratitude for and experience with the amenities, incentives and overall helpfulness of City boards and personnel.

“The interviews captured by HH Solutions perfectly exemplify what it feels like to be a part of a community; they grab viewers’ attention and make them feel something,” said Stewartville Mayor Jimmie-John King. “After the unveiling of the videos, our entire EDA Board left feeling extremely proud to be in Stewartville.  It is something we cannot wait to share with the world!”

The Stewartville community videos have already been shared through the City’s social media and website.  HH Solutions also prepared an additional outline of marketing strategies to capitalize on the positive emotions evoked by the videos.

Want to check out the Stewartville community videos?  Click the links below.

Living in Stewartville

Working in Stewartville

Long Form Video

Article by: Mary Kennedy and Robert Harris III

Robert Harris, the CEDA representative serving as an Economic Development Consultant for the City of Upsala, MN,  recently provided assistance in creating and distributing a Healthcare Needs Survey to Upsala residents. With an impressive response rate of nearly 50%, the results will aid in the attraction of a healthcare provider to the community. Currently, an assisted living facility is slated for construction in the community with an identified developer. To push the project forward, the developer would like a commitment that a healthcare provider will sign a long-term contract with the facility. At this time there is no healthcare provider in Upsala. Residents have to travel a minimum of 15 miles to see a provider, and a minimum of 22 miles to the nearest hospital. Overall, respondents were enthusiastic about the possibility of bringing a healthcare provider to the city. “Upsala has an incredibly engaged and active citizenry, which contributed to the high overall response rate” said Harris. 

Article by: Mary Kennedy and Marty Walsh

The City of Grand Meadow, MN has been awarded $6,300 from the Southern Minnesota Initiative Foundation (SMIF) for a series of events to build Civic Engagement. The Grant was written by CEDA’s Marty Walsh, based on input from a public listening session that was held as part of participation in the Greater Minnesota Future’s Project (GMFP). (Grand Meadow applied for and was admitted to the GMFP in partnership with Southern Minnesota Together and the University of Minnesota Design Center last year).

The public meeting and other work undertaken by the GMFP Steering Committee found that Civic Engagement was one of the biggest challenges facing the community, and that while the community is tight knit, there are limited opportunities for newcomers to the community to meet people. Additionally, many people were not aware of how to participate in City boards and commissions. 

The SMIF Grant will pay for three events repeated quarterly throughout one year:

– Newcomers Dinners: Residents new to the community in the last five years will be invited to a free dinner to meet other newcomers and long term residents who have volunteered to welcome new people and families.

– Game Nights: All community residents will be invited to participate, with special invitations extended to seniors and youth. City staff, paid through the grant, will help facilitate conversation and build new relationships.

– Community Grant Nights: These nights will allow the City to leverage funds from the One Time Exemption use of Department of Employment and Economic Development Loan Funds that the City will be converting to general use dollars. The City Council is allocating $20,000 for a citizen led committee to further distribute to Citizen projects that improve the community.

All the events will include updates on various City committees and encourage participation in more community events.